People all over the world loves to drink Coca-Cola beverages whether its just a simple day,edding day, birthday?or any other occasions, but do you know how it was invented and where it was originated? Come , Read and Know how happiness was created :)
Who Invented Coca-Cola and in What Year?
It was Dr. John
Stith Pemberton, a local pharmacist of Atlanta who invented the
Coca-Cola. He made the first syrup for the drink in a three legged brass
kettle in his backyard. He carried a jug of it to the Jacob's pharmacy,
down the street. Here the drink was sampled and declared of 'excellent'
taste. The drink was first sold to public at the same drugstore at a
soda fountain on May 8, 1886. About nine servings of the drink were sold
daily at the rate of 5 cents for each serving.
History of Coca-Cola
It
isn't that one fine day, John S. Pemberton came out with formula for
the drink. In fact the pharmacist was obsessed about the idea of finding
the ultimate medicine and an excellent drink all rolled into one.
During those times reports about the health benefits of the coca plant
had gripped the world. It was known to have stimulant, aphrodisiac and
digestive properties. With so many uses, coca was naturally the plant
that Pemberton had been looking for. Angelo Mariani, a Corsican had
already made a coca wine, called Vin Mariani using coca leaves. This
drink was a huge success in Europe. Many celebrities, including Thomas
Edison, Queen Victoria and even three Popes are believed to have been
proponents of the drink. Encouraged by the success of the Vin Mariani,
Pemberton launched his own brand - Pemberton's French Wine Coca which he
advertised as the 'intellectual beverage'. In addition to coca leaves
extract, Dr. Pemberton also used kola nuts in this drink. However, with
the rise of the 'temperance movement' in the US, Pemberton soon realized
that it would not be possible for him to sell a drink that was based on
alcohol. Hence he started working on the formula of a temperance drink
that would have extract of coca leaves and kola nuts but would not have
alcohol. Finally in 1886 he landed on the formula of Coca-Cola syrup,
the taste of which was acknowledged at Jacob's pharmacy.
It was
Frank Robinson, the book keeper of Dr. Pemberton who coined the brand
name. Do the ingredients of the drink give you any clue as to why is it
called Coca-Cola? Robinson retained the names of the two ingredients of
the drink coca leaves and kola nuts, to name it Coca-Cola. The only
change that he made was that he replaced the 'K' of kola with a 'C'.
Frank Robinson further convinced Pemberton of the virtues of
advertising. Robinson is known to have good penmanship. He used his
talent to design the famous logo of Coca-Cola. He thought that the two
C's of the now famous logo would be appealing both as an alliteration as
well as from the point of design.
However, the first year of the
business ran at a loss. Despite its potential, the drink failed to
sustain its place in the market. Some attribute its failure in part to
the poor business skill of Pemberton, while others also cite his failing
health. In 1887 he sold his rights to the formula of Coca-Cola to
another Atlanta pharmacist and businessman, Asa Candler for $2,300. In
1892 Mr. Candler formed a Georgia corporation named 'The Coca-Cola
Company'. It was due to Candler's aggressive marketing and good business
acumen that by late 1890s Coca-Cola had established itself as one of
the most popular fountain drinks of the US. The beginning of the 20th
century witnessed the drink crossing the country's borders to be sold in
Canada as well. Around the same time, the company started the practice
of selling syrup of the drink to independent bottling companies, a model
that is still followed by the soft drink industry of the US.
That
was the story about Coca-Cola and its invention and how it spread from a
fledgling business to being established as a multimillion company that
produces a number of other Coca-Cola products. It is ironic that the
inventor of Coca-Cola, Dr. Pemberton died within two years of inventing
the drink and was not able to witness the success of his invention that
is now synonymous with the essence of America!
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